For some years, visual advertising has been on the upswing. So, is your company keeping up with the latest visual marketing advancements?
According to digital marketing companies in Virginia, video marketing isn’t really a new concept since videos have been gaining in popularity for over a decade. However, the epidemic has exacerbated this trend, forcing more firms to discover new methods to communicate with their customers.
In reaction to worldwide lockdowns, Wyzowl released unique research highlighting how businesses are ramping up their video marketing initiatives.
In light of the coronavirus epidemic, most questioned marketers (91 percent) believe that video has become significantly more critical for companies.
This trend affects all types of video material, especially webinars, which are expected to be used in more than half of firms’ digital marketing strategies in 2021.
Video content is vital for a brand’s growth, from explanation videos to promotional materials. Brands are developing creative software and processes to help them construct an efficient visual marketing approach.
- Stories that are both authentic and ephemeral
Ephemeral material is any video that only lasts 24 hours before vanishing from the internet. Most of the time, this information is in the format of social media tales.
This content has been viral because of its genuineness and providing a sense of urgency. Stories usually offer a behind-the-scenes look into the life of a company or influencer.
More than half of those polled (58%) said seeing a brand via Instagram Stories piqued their interest in it.
Show your joyful consumers utilizing your products, live stream your internal meetings and festivities, and commemorate your company’s achievements and anniversaries.
- Increasing SERPs with visuals
Visual marketing is just as vital as search engine optimization if that is your primary marketing aim. The SERPs of Google are becoming increasingly graphic. Linked photographs and videos, visual thumbnails next to related content, sponsored logos, and more are displayed to searchers.
Indeed, photos are so prevalent in search results these days that it’s challenging to locate organic (non-visual) results:
Developing and optimizing visual content for IT solution provider company is becoming as crucial as creating and optimizing text content to gain greater visibility from search results.
Because your labeled visual content is now part of natural search optimization, creating customized video elements to complement just about any of your marketing initiatives has become more vital than ever.
- Visual Content That Can Be Purchased
One of the most potent purchasing habits is “see something, purchase something.” How often have you been compelled to purchase something after hearing about it or listening about it? And how many times have you been forced to buy something after seeing it?
This tendency is evident in fashion, where the compulsive purchase is the most critical factor in purchasing decisions.
Instagram was one of the first social media platforms to allow “Buy this” stickers in company stories and adverts, but the trend isn’t over yet. You can now purchase almost anything simply by aiming your phone at it. When it comes to bringing any visual information into a shoppable commodity, Google Lens is one of the innovators.